3 Tasks to Hire a Virtual Assistant For

Virtual Assistants, or VAs for short, can be a valuable addition to any team. The right VA is a huge asset that allows you to focus your time, energy, and expertise as a business owner on the things that truly matter to you and your business. That’s not to say that daily tasks like keeping up with email, social media, payroll, scheduling, and calendar management aren’t important to the daily running of your business. Of course, they are! But, let’s face it. Most entrepreneurs would rather spend their time elsewhere. Like getting in the trenches and focusing on the activities that actually grow their business. Especially, creative businesses like Freelance Photographers, Bloggers, and Podcasters; Writers or Designers who run an e-commerce site selling their products. If I had any idea years ago when I ran my Etsy shop that there was someone out there in the world who’d be more than happy to take over the daily tasks like creating and updating listings, sending invoices, doing markdowns, or even helping with setting up a tent at a fair or festival, I would have absolutely taken advantage. How great it would’ve been to spend the majority of my time designing the jewelry that I so much loved to create! 

I would wager, the number one reason to hire an assistant is that we save you time. Everyone knows that time is money and we’ll get to money a little later here. One major time suck to the workday? Email. It can often feel like a never-ending game of whack-a-mole. According to an article in Harvard Business Review, research shows the average professional spends 28% of their day dealing with email correspondence. Twenty-Eight Percent! That’s almost a third of the workday. Why not outsource that? Hiring a VA to manage the daily inbox and filter out the messages that don’t need immediate attention, and tackle the ones that do ahead of time will save you so much energy and stress. This is especially true if you are of the Inbox Zero mindset!

Another task that can be delegated to a VA is customer service. In this day and age, outsourcing customer service to a VA is absolutely doable with the advent of cloud-based phone systems such as Ring Central, Nextiva, or Vonage. For instance, this is something that I do regularly for my largest client, whose company is based in a different state from where I reside in GA. Using a cloud-based phone system allows you to hire several agents, working in different time zones, to handle the traffic that comes through your phone lines. This is a great option for smaller e-commerce businesses that don’t have access to a traditional call center. There’s no overhead regarding bills to pay for rent, power and utilities, and all the other costs involved in running a call center, traditional office space, or a bricks and mortar shop.

   Lastly, let’s talk about Social Media Management. This is my personal favorite, as I tend to specialize more in managing Instagram accounts. Social Media has been a game-changer in the last decade when it comes to giving businesses a platform to connect directly with their customers. It is also quite time-consuming and even intimidating for some because the nature of the social media game changes so rapidly. There’s one thing that’s for certain though; your followers want to see you, hear from you, and expect you to show up for them. And that requires daily engagement. How much time are you willing to spend engaging with your community of followers?  It doesn’t take much more than a few minutes intermittently throughout the day, but we all know what happens here don’t we? Fifteen minutes can turn into a lot longer than that and down the rabbit hole, you go! An hour later and you’ve seen what Becky had for dinner, you’ve learned all about Aunt Susan’s favorite cat and have watched all of the latest viral videos that just popped up on YouTube in the last 24 hours. That hour would have been better spent crafting a strategy for your next month’s content or creating engaging images for your followers to consume. Am I right? It can happen to us all at times. Don’t have an Instagram account set up yet? No worries! You can most certainly hire a VA to get one set up for you and even create content and help you strategize how best to build your community of followers. 

Of course, these aren’t the only tasks to outsource but they are the three things that I do the most and are the three that I get asked about the most. Stay tuned for more as I begin to share a little more about my services and how I can tailor them to your specific needs. Feel free to leave a comment below and tell me what 3 things would you like to delegate? 

So, What Does a Virtual Assistant Do?

Since starting this new venture as a Virtual Assistant a few months ago, several people have asked me “What’s a Virtual Assistant?” Or “What made you decide to become a Virtual Assistant?”.
So I thought that writing a blog post about it might be a good idea for anyone else who has the same questions. Now, I am no expert and it is certainly nothing new, so if you know what we do, awesome! For those of you who haven’t heard of one or maybe you have thought about hiring someone but aren’t convinced, I invite you to read a little further.

A Virtual Assistant is an independent professional who works in a supporting role, often remotely, to assist with a variety of tasks and office related jobs. Many VAs come from a strong background in administrative work as Secretaries, Executive and Administrative Assistants and Office Managers. We even come from many other backgrounds in creative fields such as Graphic or Web Design. Retail and Sales are also a common factor. This is where my background is. I also spent about sixteen years working as a Retail Makeup/ Product Specialist and running a freelance business on the side, as well has a handmade jewelry shop on Etsy. As mentioned in my short bio, I love to be behind the scenes and working as a Virtual Assistant, I’ve discovered, allows me to do just that and I love it! I really wouldn’t have it any other way.

We work behind the scenes taking care of tasks such as phone calls, email management, customer service, daily admin tasks of running your Etsy shop or Market Booth, making travel arrangements, internet research and even social media management. That’s a big one! And one of my personal favorites. I mean, who really has time to spend scrolling Instagram and Facebook all day when you have a business to run? That’s where we come in. When you hire a virtual assistant, you will be able to delegate or outsource those mundane, time consuming tasks to someone else. Thus, freeing up precious time for you to spend ‘In The Zone’ working on the things that allow you to focus on growing your business and freeing up time spent with your family as well.

While some VA’s focus solely on administrative work, some even help with personal tasks that help you run your household. Like running errands, sending gifts and helping with organization; Even making travel arrangements for business or vacation time. The list goes on and on. Truly, if there’s a task that anyone isn’t a fan of doing or doesn’t have the time to do, there’s an assistant out there who will do it gladly.

So, tell me! What tasks have you feeling bogged down and uninspired? What things do you wish you could just delegate and be done with it? Share in the comments or send me a message! I’d love to work with you.

New Decade, New Chapter, Fresh Start


The 2010s. Toughest times to say the least. But, we got through it. There were lots of tears and growing pains and great things that happened, too.  At this very moment, as I write this blog entry and reflect on the last ten years, I feel content and hopeful for the first time in a long while. Something new is stirring. Good things.

The 2010s began with one of the most painful events I’ve ever experienced as a human. After years of dealing with infertility, our first and only child was stillborn in the twenty second week of my pregnancy. It was a soul shattering moment that forever changed my husband and me. In rapid succession we relocated as far from the home we shared as possible while still allowing for a commute into the city for work. It was just too painful a reminder of how empty it suddenly felt to come home to. We dealt with more infertility, illnesses and injuries, as well as career changes. Some disappointing. It seemed like one thing after another just slowing our recovery.

We pushed through it and along the way, hopes and dreams and plans started to shift as we settled into this new rural life. We renovated our farm house, became God Parents, and even took our first trip to Europe!

If anyone tried to tell me ten years ago that I’d be trading in sixteen years working as a makeup artist with a well known prestige cosmetics brand for farm chores and a flock of chickens, I’d have laughed in their face. Heartily. Freelance wedding gigs working with brides has been replaced by wrangling broody hens and ornery roosters. Our flock of four has grown to nineteen and counting. What began as a way to keep my mind off grief has turned into a side gig of sorts. We keep the smaller eggs for ourselves and sell the larger ones by the dozen at our little farm stand at the end of our driveway using the honor system. The eggs pay for the feed costs and we haven’t had store bought eggs in over four years! In 2020, we plan to expand the flock and continue to sell the eggs to our neighbors.

Starting a new freelance business was something I never would have had the courage to do back then, either. I was just too focused on the desire to start a family that it seemed only possible as a daydream. Never say never.

As things have begun to turn around, a recent opportunity came my way that inspired me to make a bold decision and do just that. So, here I am. On the cusp of a new decade with the painful chapters of the 2010s finally closed and ready for the next chapters of this story called life to be written.

Cheers to a new year, a new decade and fresh starts. I wish all of you a happy and prosperous 2020!


Holiday Crunch Time Is Upon Us

Can you believe it, y’all? There are less than six weeks left of 2019! Six. Time sure does fly, doesn’t it? I know it did for us. It was a year full of changes taking place and new adventures but now we are in the midst of Holiday Crunch Time.

christmas tree, holidays

Although it is typically a time of joy and celebration, sometimes keeping up with all of the extra activities added to our already busy schedules can feel a bit overwhelming to say the least. Feeling stressed over juggling the demands of running your business while trying to balance the extra demands on your time with family and friends or holiday shopping and travel can certainly take a lot of the fun out of it. There are just not enough hours in the day it seems and our To-Do Lists often look longer than a CVS receipt.

That is why, if you haven’t considered it before, now is the perfect time to reach out and call on a Virtual Assistant to step in and share some of the work load. Finding the right Virtual Assistant that you can trust to take on some of the monotonous tasks like sorting through your inbox, managing the extra social media posts or even tracking down the perfect last minute gifts you’ve been meaning to purchase, can free up valuable time that will be better spent creating happy holiday memories with family and friends.

Are you feeling overwhelmed by the thought of all that needs to get done as the Holiday Season is getting into full swing? If your answer is yes, then it’s time to call for backup! Send me an email and let Katie do it!